“Historically our manufacturing was in different locations, however in June 2015 we completed the relocation of our manufacturing operations into one hall. Furthermore, the company has partnered with five prestigious brands, the Royal Horticultural Society, Jelly Belly, Fired Earth, Julie Dodsworth and Churchill China (UK) Limited Hidden World by manufacturing these products under license, the company has further strengthened its appeal to a broad range of consumer groups.Īlthough Wax Lyrical has significantly improved its services and the level of quality of its products since 2006, the company refuses to become complacent and has instead continued to invest in both machinery and its employees since last appearing in Manufacturing Today Europe in March 2015. Offering customers a range of candles, reed diffusers, room mists, scented sachets and refresher oils from its own Wax Lyrical collections, the company’s products all emphasise its commitment to the best ingredients and materials, stunning designs and bold fragrances. Perfecting its innovative and unique products in Ulverston, Cumbria, the company collaborates with the best fragrance houses in Europe to ensure customers receive true to life fragrances that come from the purest and finest ingredients. “We supply to 42 countries and 35 per cent of our sales come from exports,” confirms Joanne Barber, Managing Director at Wax Lyrical. Indeed, it is in the scenic Lake District that Wax Lyrical’s team of 130 skilled and dedicated employees strive to produce and market more than 15 million high quality products to its global customer base through independent control over issues such as flexibility and quality. Renamed Wax Lyrical in 2010, the company has become a true success story for British manufacturing following a strategic decision to manufacture 95 per cent of its products in-house. Originally established by the Williams family in 1980 when they saw potential in the home fragrancing market while working as hotelier and restaurateurs, Wax Lyrical has changed hands and faced financial difficulties over the years before it was acquired and rebranded by Mike Armstead in 2006.
Home fragrancing company Wax Lyrical is continuing to enjoy the sweet smell of success thanks to a focus on lean manufacturing and ongoing investment in both machinery and employees
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